£8 million in High-ticket coaching revenue with 7x ROAS using YouTube Ads 

The challenge: To start and scale YouTube ads for a high ticket coaching business while maintaining >4x ROAS and shifting ad spend from Facebook to YouTube within 3 months

Want to see how we crushed that while scaling to £90,000 per month on YouTube ads with 7x ROAS?

£8 million in High-ticket coaching revenue with 7x ROAS using YouTube Ads 

The challenge: To start and scale YouTube ads for a high ticket coaching business while maintaining >4x ROAS and shifting ad spend from Facebook to YouTube within 3 months

Want to see how we crushed that while scaling to £90,000 per month on YouTube ads with 7x ROAS?

£8 million in High-ticket coaching revenue with 7x ROAS using YouTube Ads 

The challenge: To start and scale YouTube ads for a high ticket coaching business while maintaining >4x ROAS and shifting ad spend from Facebook to YouTube within 3 months

Want to see how we crushed that while scaling to £90,000 per month on YouTube ads with 7x ROAS?

Signing High-ticket clients consistently can be challenging for any coaching business, but we found a winning formula using YouTube ads and want to share that with you here.

If you are a coaching business owner running ads to sign high-ticket clients, you will know that trying to scale your ads while maintaining a high ROAS can be difficult. Throw in increasing ad costs and competition across all ad platforms, then spending high on your ads every month while maintaining profitability can become extremely challenging.

The client in question is a Business Growth and Public Speaking Expert who helps coaches, consultants, business owners grow their revenue by attracting premium-paying clients. They have a low ticket offer priced at £1499 and high-ticket offers ranging from £15000 to £20000. They wanted to double their monthly revenue while reducing their cost per acquisition.

They had used Facebook ads for over 5 years but results on Facebook had continued declining. Their ROAS on FB was 3x at best, and finding regular high-ticket clients had become a huge challenge. They were running their own ads on Facebook but weren't able to scale beyond a certain point. They wanted to bring an ads agency on board to take over and to accelerate growth and put the challenge to the team at Clicks to Conversions. They had some crucial ingredients already in place: a well-positioned offer, a good funnel and a good understanding of their target audience.


Here is the low-down of what we achieved:

- Launched YouTube ads within 14 days, turning profitable within 30 days

- £8mn in revenue at 7x ROAS on YouTube ads
- Scaled to £90000 per month ad spend within 5 months, 3x’ing the monthly revenue

- 50% reduction in cost per lead for webinars using high converting YouTube ads

This doesn’t happen overnight and this case study will cover the foundations we put in place to be in a position to start scaling aggressively on YouTube while delivering high ROAS. Without this foundation we would not have been able to deliver £8mn at a 7x ROAS.

Before reading the case study, understand that our numbers are the result of years of experience and a highly trained team that delivered this. Whilst I’m showing you what we did, take the time to really understand this and get deep into carving the right plan for your business. And if you need my team to help REACH OUT HERE

Below is the summary of the 9 biggest takeaways from this campaign.

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Want my team to run your Ad campaigns? If you have a proven offer and are looking to scale it using YouTube Ads then CLICK HERE AND LET’S TALK!

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Want My Team To Run Your Ad Campaigns? If you’re already running ads or have a proven funnel you want to scale on YouTube ads  click here and let’s talk!.

YouTube Ads Secret Success Sauce: Why Content is king when it comes to YouTube ads

The number one factor that influences the performance of your YouTube ad campaign is your YouTube ad.

Create a great ad that drives the viewer to take action and half the battle is won. Run a poor ad that has been created with little to no thought and/or poor scripting and you are most likely to waste 1000s of your valuable marketing dollars.

That's the first and most important fundamental you need to understand if you want to run and successfully scale an offer using YouTube ads.

It takes 4 things to get someone to give attention to your YouTube ad in the middle of a very interesting video they may be watching:

  • 1. A Great hook

  • 2. Using a pattern interrupt (if possible)

  • 3. Good value delivery - What’s in it for them

  • 4. Testing different backgrounds / settings

To script YouTube ads we first do an Avatar deep dive where we find out more about the target avatar from the client. This involves getting answers to some key questions.

Get the whole case study to understand what you need to know and understand about your target audience before scripting YouTube ads

There is a Golden rule you need to follow if you want your YouTube ads to be successful.

CREATE AN OFFER THAT SOLVES A SPECIFIC PROBLEM YOUR TARGET AUDIENCE HAS. DON'T BE GENERIC. GENERIC OFFERS GET GENERIC LEADS.

We do this by getting answers to these 5 Core Principles that any online Coaching or Info-product business needs to have in place, to be able to scale to 7 figures or beyond on YouTube ads:

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Scripting Great YouTube ads: The $30million YouTube Ads Frameworks

Scripting a great YouTube ad involves understanding some of the key components or elements that all high converting YouTube ads have.

All great YouTube ads typically have a mix of some or most of these elements:

a. Hook

b. Provide Value / Educate

c. Share a Story

d. Ask a question…

e. Present the Offer

f. Provide Benefits

g. Handle Objections

h. Create Urgency

i. Call to Action

We used our $30million YouTube ads Frameworks to script ads for this client. These ad frameworks have been time and battle tested with over $30million spent on YouTube ads for different types of coaching businesses.

Download the whole case study now to get access to the $30million YouTube Ads Framework and understand how great YouTube ads are scripted

Download the whole case study now to get access to the $30million YouTube Ads Framework and understand how great YouTube ads are scripted

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Recording Great YouTube ads - The beauty lies in the details

The first thing you need to know about recording a great YouTube ad is that you can do it with something as basic as your smartphone.

The second thing you need to know is that recording a great YouTube ad takes some practice. Your first 5-7 ads may not be fantastic, but as you record more ads, you become a natural.

Therefore, it’s important to embrace the imperfections and not try and make your YouTube ads look like a high quality production from the get go.

Remember, it’s the speed with which you can produce more ads to test that will matter more eventually.

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The AAMethod™ - Testing Fast and Warming up the AI

There are 2 objectives you want to achieve as you launch your YouTube ad campaigns:

  1. Test fast to find the best audience-ad combinations

  2. Warm up the Google Ads algorithm so that the AI knows who you are looking to target and starts showing more impressions to the right audience

Unlike Facebook, targeting in YouTube ads is not quite straightforward since the type and choice of audiences you can set-up is almost unlimited. Therefore, it becomes even more important to have a solid strategy in place to know what to use right at the start and what to avoid.

We do this by following our Algorithmic Advantage Method - The AAMethod™.

  1. Defined approach to audience research and audience grouping

  2. Specific Audience settings to show more impressions to our target audience and reduce CPMs

  3. Defined Campaign structure that enables us to test fast and remove underperforming audiences and ads

  4. Bidding strategies that keep the cost low while maximising performance

  5. Algorithm Warming plan to warm up Google Ads AI quickly

Get access to the whole case study to find out the Algorithmic Advantage Method - The AAMethod™

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Scaling Predictably and Profitably

Now that we had our initial winning audiences and ads, the next step was scaling profitably.

While we started YouTube ads at a £25000 per month budget for this client. The goal was to achieve >4x ROAS consistently scaling to £90,000 per month in ad spends.

Anyone who has run ads on YouTube (or any other platform for that matter) will know that spending <£1000 a day is one thing but scaling to spend more than £3000 a day and hitting consistent ROAS goals needs a good scaling strategy.

We follow a Vertical and Horizontal scaling plan laid out in our AAMethod™.

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The ‘Hybrid Webinar’ Trick to hit record sales conversions

The client knew they converted really well on live webinars. However, since we wanted to scale aggressively, live webinars were not going to be ideal. Conducting that many live webinars would mean taking more of the client’s time, which is the opposite of what our objectives were.

At the same time, recorded evergreen webinars with zero interaction had become overused and were not delivering the kind of sales conversions needed.

Therefore, we switched to the ‘Hybrid Webinar’ model which gave the client the results of a live webinar while saving their time from doing a webinar every week.

Access the full case study to understand how the Hybrid Webinar model worked

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The Amplify Trick to create an army of fans on YouTube

If you want to advertise on YouTube, you need to also understand and in a way respect what YouTube as a platform means to its users.

YouTube is the world’s second largest search engine after Google. Millions of users go to YouTube every day to learn something new about a topic they are interested in or simply to get informed/entertained. Therefore, to have great success on YouTube as an advertiser, you need to offer something in return to the platform and its users in the form of ‘valuable video content’.

That’s not to say that you can't find success without creating YouTube content, however, it can be the difference between scaling to six-figure monthly spends on YouTube while maintaining high ROAS and plateauing after a certain point.

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Utilising Performance Max and Google Search for Maximum Impact

Performance max and Google Search, when used correctly, can outperform your YouTube video campaigns for Cost Per Lead and Cost per Acquisition metrics.

We use our PMAX Ignition strategy within the AAMethod™ to set-up and scale Performance Max campaigns for this client.

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WANT SUCCESS ON YOUTUBE ADS? - HERE IS WHAT YOU NEED TO FOCUS ON

The YouTube ads ecosystem is ever changing. In the last couple of years alone, Google has removed Channel and Topic based targeting, as well as Similar segments. A lot of advertisers relied heavily on all 3 targeting options.

Now Google’s AI gets more control over where it can show your ads, whereas earlier it had to restrict these impressions to specific channels and Similar audience segments. It is Google’s way of telling you and me that its AI is capable of finding the right target audience if we give it the right input.

And I completely agree with Google here.

If you have excellent ads that hook your audience and give them the WHATs and the WHYs of working with you, you don't need Channel or Similar audience segments. If anything, these placements will restrict your reach, whereas Google wants you to go as wide as possible for maximum long term results.

So while the targeting options may continue changing, if you follow the success sauce of focussing on your ad content and making sure you have a funnel that converts well, the changes shouldn't impact you much.

Here are the biggest areas to focus on to win big with YouTube ads right now:

  1. Create great ads. Use ChatGPT and other AI tools as well as the prompts given in the $30million YouTube Ads Frameworks to script a large variety of ad hooks. Pair that with some compelling valuable content that shows them your expertise. Test a good variety of ads (10-15 ads), especially when you are starting. Act fast to remove what’s not performing.

  2. YouTube has started charging higher CPMs for ads that have a high CTR. YouTube doesn't want you to take a user out of its platform and on to your website. The more users that leave YouTube, the lesser their revenue. So as an advertiser it leaves you and me with a predicament. We want high CTRs on our ads but that could also mean we pay YouTube more money per impression.

    The best way to overcome this is to make sure you are getting only the right people to click your ad. Qualify who you want to work with early on in your ad. For e.g. if you are a Business Coach who works with 7 and 8 figure CEOs only, call them out in your ad hook.

  3. Use a defined strategy to research your audiences. Remember, you want to use narrow audiences, those who are searching online for your offer but also go wide through Affinity and In-market segments to tap into Google’s massive user data and its smart ad algorithm.

For remaining 5 areas to focus on, download the full case study.

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© 2024 - Clicks to Conversions | Privacy Policy | Terms Of Use

This site is not a part of the YouTube, Google, or Facebook website; nor is it affiliated with Google Inc or Facebook Inc. Additionally, this site is NOT endorsed by YouTube, Google, or Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE is a trademark of GOOGLE Inc.

In the interest of transparency and authenticity, we do make a special offer at the end only if you'd like help actually implementing the strategies discussed in this PDF. Is it required? Absolutely not. Will you receive value and insight even if you don't want further assistance? 100% yes. Some people will read this case study, implement the strategies by themselves, and see breakthroughs. Some people will see what's possible and know that working together is just what they need to get results even faster. It's completely up to you, but we hope that you'll at least read the case study, use it, and let us know what you think! By pressing Send me the case study, you consent for Clicks To Conversions and its authorized vendors to contact you at the telephone number and email address provided for marketing purposes, with the use of technology that may include automatic dialing or prerecorded technology. Msg & Data Rates May Apply. Text back STOP at any time to opt-out. Consent is not required to make a purchase.

DISCLAIMER: The sales figures and results discussed in this case study are our personal results and, in some cases, the sales figures and results of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who reads “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT READ THIS CASE STUDY.

© 2024 - Clicks to Conversions | Privacy Policy | Terms Of Use

This site is not a part of the YouTube, Google, or Facebook website; nor is it affiliated with Google Inc or Facebook Inc. Additionally, this site is NOT endorsed by YouTube, Google, or Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE is a trademark of GOOGLE Inc.

In the interest of transparency and authenticity, we do make a special offer at the end only if you'd like help actually implementing the strategies discussed in this PDF. Is it required? Absolutely not. Will you receive value and insight even if you don't want further assistance? 100% yes. Some people will read this case study, implement the strategies by themselves, and see breakthroughs. Some people will see what's possible and know that working together is just what they need to get results even faster. It's completely up to you, but we hope that you'll at least read the case study, use it, and let us know what you think! By pressing Send me the case study, you consent for Clicks To Conversions and its authorized vendors to contact you at the telephone number and email address provided for marketing purposes, with the use of technology that may include automatic dialing or prerecorded technology. Msg & Data Rates May Apply. Text back STOP at any time to opt-out. Consent is not required to make a purchase.

DISCLAIMER: The sales figures and results discussed in this case study are our personal results and, in some cases, the sales figures and results of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who reads “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT READ THIS CASE STUDY.